Comme des Garçons, Established by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into Just about the most influential vogue properties on the globe. Its world success wasn't designed as a result of common advertising or mainstream developments, but through a Daring philosophy: problem the norm, crack conventions, and Enable originality communicate louder than recognition. This unconventional approach turned the inspiration for CDG’s around the world expansion.
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CDG obtained Intercontinental focus by presenting outfits that rejected standard Thoughts of attractiveness. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the desire of global trend editors and potential buyers early within the eighties.
This world wide visibility strengthened the CDG Hoodie identify and attracted loyal consumers from just about every corner of the world.
The 1995 "Rest" assortment consisted of striped pajamas "bearing prints of identification figures and marks of armed service boot prints".[thirty] Contemporaneous media protection juxtaposed images of the collection with photos taken at Auschwitz concentration camp, along with the controversy gained Intercontinental protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started in Tokyo by Rei Kawakubo in 1969 and established as a company in 1973. The manufacturer's identify was influenced by Françoise Hardy's 1962 track "Tous les garçons et les filles", notably from the line "Comme les garçons et les filles de mon âge" ("such as the boys and girls my age").
The 2006 autumn/Wintertime selection handled the notion from the persona,[fifteen] the various ways to current a single's self to the entire world. Fusing tailored menswear with feminine features for instance corsets and flower printed gown fabrics, Persona was An additional selection that merged the feminine Together with the masculine.
CDG developed a robust distribution process by putting its products in major luxury retailers like Dover Road Industry, SSENSE, Farfetch, Barneys, and Intercontinental boutiques. This gave the model access to elite shoppers globally although preserving its inventive integrity.
In 2017, the business released a whole new fragrance, Concrete, and marked its start while in the US having a evening meal curated from the artist and chef, Laila Gohar.
Just about every shop was built as an artistic Place, enhancing CDG Hoodie's status for innovation and offering buyers an immersive retail experience.
Together with the increase of online shopping, CDG expanded its achieve by presenting collections via official and partnered e-commerce platforms. Social websites and manner communities helped spread the model’s id, making pieces much like the Enjoy Coronary heart tees and Converse sneakers viral globally.
The CDG x Converse Chuck Taylor grew to become One of the more regarded sneaker collaborations on the planet, supporting CDG access world mainstream visibility while staying accurate to its edgy creativity.
Comme des Garçons’ runway displays in Paris are legendary. Kawakubo’s theatrical displays, usually far more like art installations than trend displays attained throughout the world media coverage, reinforcing the brand's track record for groundbreaking creativity.
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The company also provides a line of agendered fragrances, a lot of which happen to be Comme Des Garcons unconventional on the earth of perfume and aligned Together with the types of its clothes.[6]